This is the Mazda 2 Venture Edition, a limited-edition version of the popular supermini.
The new model is based on the Mazda 2 Tamura 1.3, but with a host of extra equipment. This includes two unique colours of Dolphin Grey and Burgundy Red.
The Venture Edition also adds 16-inch gunmetal alloys, sports bodykit, front foglamps and privacy glass. Inside, there's a TomTom navigation system, Bluetooth hands-free kit, electric rear windows and climate control.
The 83bhp Venture Edition averages 56.5mpg and takes the car from 0-62mph in 13.6 seconds. CO2 emissions of 115g/km mean first-year road tax is free.
The Mazda 2 Venture Edition costs £12,995; a premium of £1000 over the Tamura model it is based on. Just 1500 of the cars will be built.